Developing a category strategy and a vision for a whole category, based on consumer-, shopper- and customer insights, combined with inventive thinking.

Creating an innovation portfolio and pipeline for a brand or category from a strategic platform, using well-proven, dynamic and systematic processes and tools.

Boosting innovation culture in your team by turning all participants into food pilots for a day, within a defined area.

Developing a unique concept for your product or service that differentiates you from the competitors and holds a meaning for the consumer.

The naming of a product or a line. Finding the right and unique words that put your product in the right context and creates the right associations.

Differentiating and enhancing your product and product offer from a sensory point of view, giving the consumer guidance in order to create a broader and tastier experience.

Two days of intensive, practical education in our methods for creative product development. Our Food Pilot Master Class is tailored for people who work in product development and want to grow creatively, or need help to improve their creative methods in order to strengthen the innovative thinking within their organisation.